"Los Angeles is a weird, complicated town for him. It's where all the record labels are, for one thing. And Chancelor Bennett, as he was born, is unsigned. Won't sign. It's maybe the most interesting, improbable music-industry story going right now—a young, obviously gifted rapper, universally hailed as the heir to Kanye and leader of a new generation of Internet-savvy kids who think of Jay Z as a failed tech entrepreneur, now on his fourth year of refusing to sign with a label."