But there’s one way that NFTs are profoundly different from the last generation of online disrupters. In terms of ownership, they actually move in the opposite direction of projects like Napster, BitTorrent and the software communities that destabilized the entertainment industry. Those were about reproducing data and sharing it for free, or eventually, a subscription fee. NFTs are about taking what should be a fully shareable image and sticking a SOLD sign on it.