Inside the growth of Goop — the most controversial brand in the wellness industry.

Finally, the crowd broke for lunch, with those who paid $1,000 availing themselves of private workouts. The highest tier lunched with Paltrow and select panelists. The proles were relegated to wandering around the warehouse and converted parking lot for two hours, getting solicited by dream interpreters or standing in endless lines for free blowouts or manicures — services promptly halted once the panels resumed, no matter that some had spent well over an hour in line.

Deciphering the rise of a lifestyle guru who sells self-absorption as the ultimate luxury product.