How the English graphic designer set the course for contemporary visual culture.

On Edward Tufte, the  great data visualization (read: charts and graphs) theorist and author of 1983’s The Visual Display of Quantitative Information, one of the most successful self-published books ever produced.

George Lois never actually worked at Esquire, he simply designed the most iconic magazine covers of the 60s as a moonlighting gig while revolutionizing (and, generally pissing off) the advertising industry by day.

Scott Dadich, 34, has been described by a former boss as a “combination of Pelé and Jesus” and is now tasked with figuring out the future of the magazine. All he’s got in his new Times Square office: an iPad and a book of George Lois’ Esquire covers.