When a marketing team found themselves burning out, they shifted their business focus to doing something about it. But if capitalism caused this problem, can capitalism fix it?

For a century, the humble paper towel has dominated public toilets. But a new generation of hand dryers has sparked a war for loo supremacy.

How a cartel invented and marketed the modern diamond.

How life on four wheels became a brand.

“Oh my God, the NFL is using every trick in the book to market to kids.”

It involves a former 1960s bondage film actress, a Jewish neo-Nazi, the husband of the speaker of the Tennessee House of Representatives, and a whole lot of creative marketing.

A profile of Red Bull’s Dietrich Mateschitz, who wants to make his drink a lifestyle. Mateschitz’s co-founder, Chaleo Yoovidhya, died March 17.

Inside the world of targeted marketing.

What happened when the U.S. Military decided to take its lead from America’s biggest brands.

Reposted after it was pulled by The Atlantic:
How the little known $50/bottle champagne Antique Gold became the $300/bottle Armand de Brignac that Jay-Z “happened upon in a wine shop” and then featured in a video.

The article that spawned a school of thought; an elegy for the age of the megahit and a primer for the niche-based future.