Sweet Success
How the Mast Brothers fooled people into paying $10 a bar for mediocre chocolate, and how a food blogger was able to figure it out.
How the Mast Brothers fooled people into paying $10 a bar for mediocre chocolate, and how a food blogger was able to figure it out.
Deena Shanker Quartz Dec 2015 10min Permalink
You know this one: German guy heads into tribal jungle deep upriver, sends the company crazy reports full of radical ideas—and then goes totally rogue. Only this time it's not ivory he's after. It's a secret lost for centuries: the finest cacao on earth.
Rowan Jacobsen Outside Sep 2010 25min Permalink